Watch the full video here: https://youtu.be/JUI4Hkws7gA #shorts
In this episode of Tech Sales Insights, Randy Seidl interviews Stephen DiFranco, executive partner at Gartner, about the changing dynamics of enterprise sales. They discuss how buyers are becoming more independent and relying less on sellers, the importance of preparation and research in sales, and the evolving role of sales leaders in orchestrating complex sales organizations.
E135 - Enterprise Buyers Rely Less on Sellers, Requiring Sellers to Adapt with Stephen DiFranco
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