E94 Part 1 - Rearchitecturing CPQ and Landing Enterprise Deals with Jon Festejo

This episode of Tech Sales Insights features Jon Festejo, Co-Founder and CEO of Salesbricks. Creating a user experience where even new sales reps can take the software and effectively build out a strategic workflow is essential. However, not many realize how painful it can be to work with legacy CPQ.

Jon talks about the amount of work that salespeople do especially with CPQ software even if it's supposed to make things easier. He shares about how dealing with CPQ implementation for the fourth time pushed them to start Salesbricks and create a better experience for customers on their software implementation.

HIGHLIGHTS

Implementing CPQ and the start of Salesbricks
How Salesbricks creates the ideal experience for sales reps
CPQ insights from the decision-maker's perspective

QUOTES

The way that CPQs are architected makes them difficult to implement - Jon: "In fact, the CPQ market basically invites a billion-dollar business in consulting. You go hire somebody offshore and spend 6 figures, sometimes even 3x what you spend on the actual software to have somebody implement and maintain it."

Salesbrick's focus on the modern-day buyer - Jon: "When you were going to sell software back in the '90s or 80s, that technology had a long sales cycle, right? Nowadays, if you don't get the attention of a millennial buyer in their 30s or 20s, they're going to move on to go research some other solution. And so we have to go focus on that kind."



Find out more about Jon in the links below:

LinkedIn: https://www.linkedin.com/in/jonathan-festejo-59233b23/
Website: https://www.salesbricks.com/

Send in a voice message to us: https://anchor.fm/salescommunity/message

This episode of Tech Sales Insights is sponsored by:

SaaStr | https://www.saastr.com