E152 Winning Outbound Sequence Strategy with Sam Nelson

In this episode of Tech Sales Insights, Randy Seidl engages in an insightful conversation with Sam Nelson, the founder of SDRLeader.com and Agoge Prospecting School. Discover the secrets of successful outbound prospecting, the importance of proper enablement, and the nuances of effective sequence strategies. Sam shares his journey from starting a mission-driven company to becoming a leader in SDR management and sheds light on the key elements that make outbound prospecting a game-changer for businesses.

KEY TAKEAWAYS

Prioritize Right Prospects: Effective outbound starts with aligning sequences to the right prospects, requiring clear prioritization and careful title targeting.
Sequencing Efficiency: Sequences are a series of touchpoints (phone, email, LinkedIn) designed for efficient and personalized outreach, maximizing the impact of personalization efforts.
Focus on Meetings Held: The primary goal is to schedule meetings between SDRs and account executives with the right decision-makers, ensuring valuable use of time and resources.
Empower Account Executives: Once a meeting is set, pass the prospect to the account executive to ensure smooth transition and avoid complications in the sales process.
Feedback Loop: Establish a feedback loop between SDRs and AEs to address any issues in the handoff process and ensure effective collaboration for successful conversions.

QUOTES

“If you get fully attributable meetings with people, it's very valuable.”
“The sequence really sets you up to get through to them on the phone and get that initial meeting set.”
“Once you have got the meeting scheduled with the right person, that's a good time to pass it to the AE.”

Find out more about Sam Nelson through the links below:
LinkedIn: https://www.linkedin.com/in/realsamnelson/

This episode of Tech Sales Insights is brought to you by:
Sales Community: https://www.salescommunity.com/
Sandler: https://www.sandler.com/