E133 - Perseverance in a Down Market with Vladimir Rozanovich

ABOUT VLADIMIR

Vladimir Rozanovich is the Senior Vice President and President of North America at Lenovo. He has over 24 years of experience in the technology industry and has held various leadership positions at AMD before joining Lenovo.
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SHOW SUMMARY

In this episode of Tech Sales Insights, Randy Seidl is joined by Vladimir Rozanovich to discuss the importance of perseverance in a down market. He emphasizes the need to focus on customers, leverage partnerships, change the narrative, and invest in people. He also highlights the value of as-a-service models and the role of sales operations in driving success.
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KEY TAKEAWAYS

Perseverance in a down market requires focusing on customers, leveraging partnerships, changing the narrative, and investing in people.
As-a-service models, such as Lenovo's TrueScale, can help reduce CapEx expenditures and provide flexibility for customers.
Certain industries, such as born-in-the-cloud companies, are more inclined to adopt as-a-service models.
Sales operations and analytics tools are crucial for driving informed decision-making and improving customer engagement.
Lead generation and passing within an organization can enhance collaboration and enable more effective customer interactions.
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QUOTES

"Perseverance in a down market requires changing the narrative and focusing on solutions and outcomes." - Vladimir Rozanovich
"As-a-service models provide flexibility and help reduce CapEx expenditures for customers." - Vladimir Rozanovich


Find out more about Vladimir Rozanovich in the link below:
LinkedIn: https://www.linkedin.com/in/vladimir-rozanovich-4234711/

This episode of Tech Sales Insights is brought to you by:
Sales Community: https://www.salescommunity.com/
Sandler: https://www.sandler.com/