E128 Part 1 - Mastering Sales Strategies: Insider Tips from Tech Sales Expert Steve Layne

In this episode of Tech Sales Insights, host Randy welcomes Steve Layne, the Co-founder, Chairman, and CEO of RedVector, a security company. Randy mentions that Glen, a member of the team, is working hard in Manhattan while they discuss the topic of achieving $10 million in annual recurring revenue (ARR) in early markets. Randy and Steve discuss their backgrounds briefly, with Steve sharing his experience as a car salesman and a marketing analyst at Volkswagen, Porsche, and Audi. They also touch on Steve's entrepreneurial journey, including his involvement in startups and his time at Lockheed Martin. The discussion leads to the formation of RedVector, which emerged from technology developed at Lockheed Martin for insider threat detection.


Overall, the episode sets the stage for an insightful conversation about Steve's experiences and RedVector's journey in the security industry. It highlights the challenges of early markets and the importance of achieving significant ARR. The episode provides a glimpse into Steve's background and how his previous roles and experiences have influenced his approach to sales and entrepreneurship. It also showcases the intersection of technology, analytics, and cybersecurity, which form the foundation of RedVector's offerings.