E108 Part 2 - YOU ARE MY ASSET: Relationships As Important Business Assets with David Nour

HUMAN INTERACTIONS ARE IRREPLACEABLE
In the midst of the rise of AI (Artificial Intelligence) and ML (Machine Learning), we may wonder if we humans are going to be replaced, and David Nour has an answer to that. In this episode, David continues to talk about relationships and how they are crucial for the business. David shares his insights about AI and ML, relationships as assets, and how the recent changes in the world affect the dynamics of relationships. Find out more in this latest episode of Tech Sales Insights.

INSIGHTS OF THE DAY
DAVID: AI AND ML ARE GREAT, BUT THEY’RE NOT HUMAN
“I love AI and ML, in reducing some of the labor intensity, I love AI and ML in discerning who are the right profiles for us to kind of interact with I love AI and ML recommending kind of next steps and the right content in there, you know, for that buyer's consumption in their buying journey. It does not replace human interaction. And that interaction needs to be value-based. And it needs to be authentic.”

DAVID: RELATIONSHIPS ARE ABOUT INDIVIDUALS
“I keep reiterating to people, relationships are not between logos or buildings. They're always between individuals.”

DAVID: IT’S ABOUT THEM GETTING BETTER
“Convey your credibility to the questions you ask, not necessarily the solutions you provide. This isn't about you, it's about how they would be better off because of you.”

Don’t miss out on the previous episode/s with David and watch out for the next ones!
E108 Part 1 - IN A RELATIONSHIP: Your Network, Your Net Worth, And Your Business Relationships with David Nour


Find out more about David in the links below:
David Nour | The Nour Group | NourGroup.com

This episode of Tech Sales Insights is brought to you by:
Sales Community | OpenSymmetry