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Tech Sales Insights

Tech Sales Insights

Technology Sales, Sales Management, and Sales Leadership insights and best practices, by a community of global best practitioners. Learn more at SalesCommunity.com

Recent Episodes

E125 Part 3 - OPTIMIZE FOR YOUR ICP: Building Towards a Self-Serve Model

E125 Part 3 - OPTIMIZE FOR YOUR ICP: Building Towards a Self-Serve Model

May 26, 2023

A CRO needs to invest ahead of time on when you're going to start getting predictable revenue. In this episode of Tech Sales Insights, we have the last part of our conversation with Mark Stephenson, Go-To-Market Advisor for …

E125 Part 2 - LONG-TERM PROFITABILITY: Think About Where Cash is King

E125 Part 2 - LONG-TERM PROFITABILITY: Think About Where Cash is King

May 24, 2023

What we've known before as the legacy VP of sales has now morphed into roles that cover other aspects that may or may not involve marketing. In this episode of Tech Sales Insights, Randy continues the conversation with Mark …

E125 Part 1 - MAPPING THE CUSTOMER JOURNEY: Customer Success Through Go-to-Market

E125 Part 1 - MAPPING THE CUSTOMER JOURNEY: Customer Success Through Go-to-Market

May 22, 2023

Focus your entire go-to-market around the adoption of high users that will expand with you and you can eventually build a great business around it. In this episode of Tech Sales Insights, Randy welcomes Mark Stephenson, Go-T…

E124 Part 3 - WHAT VALUE IS BUILT ON: Driving Outcomes, Alignment, and Then Success

E124 Part 3 - WHAT VALUE IS BUILT ON: Driving Outcomes, Alignment, and Then Success

May 19, 2023

Once a certain level of adoption has been driven and customers see that "first value" moment, you can then find numerous opportunities for cross-selling, expansion, and more. Today's episode of Tech Sales Insights is the las…

E124 Part 2 - BE HUMAN FIRST: Understand How Your Customers Use Your Product

E124 Part 2 - BE HUMAN FIRST: Understand How Your Customers Use Your Product

May 17, 2023

While your CS team has visibility into what's happening in your customer base, how do you leverage this across all departments? In today's episode of Tech Sales Insights, Randy continues his conversation with Jeff Depa, Chie…

E124 Part 1 - DRIVE OUTCOMES: Linking Technology to Business Impact

E124 Part 1 - DRIVE OUTCOMES: Linking Technology to Business Impact

May 15, 2023

Years ago, customer success was only something you'd think about when you start to "lose" customers but now you definitely have to be more proactive. In today's episode of Tech Sales Insights, Randy welcomes Jeff Depa, Chief…

About the Host

Randy SeidlProfile Photo

Randy Seidl

Founder

Randy Seidl is a global technology board director, CEO, CRO, executive recruiter, sales community leader, consultant, advisor, and investor with extensive sales and executive leadership experience. Put simply, Randy helps companies and individuals grow. He is known for his unique ability to scale emerging growth and Fortune 500 technology companies as well as individual’s careers. He has served as Co-Founder, Board Chairman, Board Director, Chief Executive Officer, and SVP/General Manager. Uniquely, he has worked in start ups/smaller companies and industry-leading organizations such as Hewlett Packard, Sun Microsystems, StorageTek, and EMC Corporation. He has a record of consistently increasing company value through his strategic leadership, go-to-market expertise, people skills, and his extensive executive relationship network.